Stop guessing whether Amazon or DTC/Direct is driving your growth.
The first platform built for Amazon sellers who also sell direct-to-consumer.
Meridian Flows analyzes every SKU across Amazon and your direct-to-consumer store, so you can put the right product on the right channel, optimize listings, and stop leaving margin on the table.
25%
Avg. revenue increase
40%
ACOS reduction
10hrs
Saved weekly
99.9%
Uptime reliability
The same product performs differently on every channel
A SKU that thrives on Amazon can bleed margin direct, and vice versa. Meridian Flows evaluates each product on both channels so you can decide where it truly belongs.
Amazon
High discovery and trust, but crowded search, referral fees, and ad costs compress margin. Best for products that win on reviews and search demand.
- Listing and A+ content optimization
- Keyword and competitor benchmarking
- ACOS and Buy Box monitoring
Direct-to-consumer
Higher margin and full ownership of the customer relationship, but you carry acquisition and fulfillment. Best for differentiated, brand-led, or subscription products.
- Margin and contribution comparison by SKU
- Channel-fit scoring for every product
- DTC strategy and multi-channel guidance
Everything you need to scale
Powerful tools designed for Amazon sellers scaling across Amazon and direct.
ASIN Optimizer
Analyze and optimize your Amazon listings with AI-powered recommendations for titles, bullets, and images.
Advertising Command Center
Manage PPC campaigns with lifecycle-based strategies, keyword optimization, and ACOS tracking.
DTC Channel Strategy
Build your direct-to-consumer playbook with channel-fit scoring and guidance on which SKUs to sell direct.
Multi-Channel Analytics
Compare revenue, margin, and performance side-by-side across Amazon and your DTC store.
Inventory & Demand
Forecast demand signals and optimize inventory levels across both Amazon FBA and direct fulfillment.
Growth Analytics
Track key metrics across channels, identify trends, and uncover opportunities for profitable expansion.
Go beyond dashboards with channel-level intelligence
Most tools tell you how you did. The DTC Strategy workspace runs the deeper analysis that tells you what to do next, SKU by SKU, channel by channel.
Customer Lifetime Value by Channel
See the true CLV gap between Amazon and direct. Cohort-based lifespan, purchase frequency, and the hidden lifetime value you forfeit every time a customer buys on Amazon instead of your own store.
SKU Classification Engine
Every SKU is scored on trend and momentum, then sorted into Growth Engines, Rising Stars, Cash Cows, Investigate, and Exit Candidates on each channel, so you know exactly where to double down and where to cut.
Cross-Channel Demand Signals
Track the Halo Effect between Amazon and DTC, Social-to-Sales lift, and brand search demand to see how your channels actually feed each other and where growth is coming from.
Make smarter channel decisions with real data
Stop guessing where each product belongs. Meridian Flows connects to your Amazon Seller Central and DTC data to show you where every SKU earns the most.
- Compare margin and performance across Amazon and DTC
- Score each SKU for channel fit and profitability
- Import Amazon Business and search term reports
- Track inventory and forecast demand across channels
- Get AI-powered listing and strategy recommendations
Portfolio Overview
Real-time metrics
Total Revenue
$24,582
Active ASINs
12
Avg ACOS
18.5%
Orders
342
Playbooks for selling smarter across channels
Practical guides on reviews, listings, and channel strategy for Amazon sellers who also sell direct.
AI-Powered Amazon Tools: Why the Model Behind Them Matters Less Than You Think
Half the Amazon tools in your feed now say 'powered by Claude' or 'built on GPT.' Here's what that actually buys you, why it's rarely the differentiator, and how to tell a genuine advantage from a thin AI wrapper.
Read article
Customer Lifetime Value by Channel: Why the Cheapest Sale Isn't Always the Most Valuable
Amazon and DTC don't just differ in per-order profit — they differ in what a customer is worth over time. Here's how to measure lifetime value by channel and let it change where you invest.
Read article
Amazon vs. DTC: How to Calculate What Each Channel Actually Costs You
Amazon brings unmatched reach and demand; DTC brings margin and ownership. Revenue won't tell you how to balance them — net margin will. Here's a practical framework for comparing the true economics of each channel.
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